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5e (CB 2021)
CONSUMER BEHAVIOR
Human Pursuit of Happiness in the World of Goods
Jill Avery Simmons College
Robert Kozinets York University
Banwari Mittal N. Kentucky Univ.
Priya Raghubir New York Univ.
Arch Woodside Boston College
ISBN:
978-1-7359839-0-5
Purchase (using PayPal)
Consumer Psychology/Consumer Behavior 2021
How Humans Think, Feel, and Act in the Marketplace
by Jill Avery et al.
(Avery, Kozinets, Mittal, Raghubir, Woodside)
ISBN: 978-1-7359839-0-5
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Consumer Behavior 2021 (a.k.a. MyCBBook)
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