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CB 2021 (576 pages) 5E Full COVER
CB 2022 (568 pages) CB-Avery-Raghubir-1e-COVER.jpg
CB 2021 (578 pages)
PSYCH 264 pages 
PSYCH 268 pages
COmplementary book (download here) 
TCBC 114 pages 
2,000 Word Special Topic 
2,000 Word Special Topic 
2,000 Word Special Topic 
2,000 Word Special Topic 
2,000 Word Special Topic 
2,000 Word Special Topic 
2,000 Word Special Topic 
CB 2016 |
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MYCBBOOK Welcome to the fascinating world of consumers. In this book, we describe, dissect, and discourse about consumer behavior—human behavior in the world of products. How we make our product and brand choices and then weave them into the tapestry of our lives. And how we consume to sustain and energize our bodies, feed our minds, and construct our identities. This is the study of consumer behavior. |
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Jill Avery, Ph.D.
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Brief Contents Detailed Contents Highlights |
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