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Dear Professor:

Welcome to:

The AVERY CB Book (3e)… release date: May 2012

 

Features of the New Edition:

The new edition is different in the following ways:

(1)     Slimmer (650 pages compared to current edition's 752).

(2)     The same substantive topic coverage, but more streamlined

(3)     Some new content (e.g., Social media, augmented reality; collaborative consumption, etc.).

(4)     More attractive visual design

(5)   Significant new art work

(6)     Double proof-read

(7)     Also available as e-book

……………………………………………………………………………………………………….

Sample Excerpts:

•       Chapter 1 (Chapter opener)

•       Consumer Behavior in the Age of the Empowered Consumer (from Chap 1)

•       How “Researching the Consumer” and “Market Segmentation” topics are introduced

o   (at the end of Chapter 1)

•       Measures of Involvement (Chapter 2)

•       Values, Self-Concept, and Identity Construction (Chapter opener)

•       Ethnicity (Glimpses from three countries) (From Chap 15)

•       Social Media and Consumer behavior Excerpt

•       Attention and Exposure

•       Money Attitudes and Why Poor Pay More (from Chap 15)

•       Social Class Discord and Masstige

(more to come)

 

Explore

·         Title pages

·         Front Cover

·         Highlights and Brief Contents

·         Front Matter

·         Back Cover

 

(This site is under construction so not all pages may load (some pages will load by tomorrow, many more by next week; please mouse-over below to see if any hyperlinks are alive).

Reserve your review copy now (fill form here)

(It will be sent to you by End of May)

Or send email: info@openmentis.com

 

 

 

 

 

 

2012

OPEN MENTIS PUBLISHERS

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